Messaging should be like an API inside your company – a living, breathing narrative that any team or region can plug into and get what they need. 

That’s how messaging becomes a multiplier inside an organization.

Indy Sen, VP Product Marketing at Matterport, is full of clever messaging analogies like this one. (You’ll definitely want to borrow a few.)

In this episode, Indy shares stories from his time at companies like Salesforce, Google and Mulesoft, including:

--- How simple, fresh messaging can come straight from your customer’s mouth.
--- How to nail down your positioning with a classic template.
--- Why you should balance “learning and earning” in your product marketing career journey.

There’s even a lesson in product narratives from the movie ‘Godzilla vs Kong.’